Luck is in the air
The number 8 is believed to bring good luck and wealth in Asian cultures, so we tapped on this odd quirk and brought luck into the air.
The number 8 is believed to bring good luck and wealth in Asian cultures, so we tapped on this odd quirk and brought luck into the air.
People tend to ignore fruits in both still life and real life. How could we put the fruits back into the picture?
We made a sticker, that used emotional blackmail, to create a very different health warning on cigarette packets in order to stop parents smoking.
To encourage men to use Pond’s Men Oil Control face wash we showed how awkward it can be to have an oily skin.
Firecrackers may be banned in Singapore, but with Singtel, we devised a way to bring back its much-missed crackle.
To prove A.I.’s usefulness in design and decision-making, we got IBM Watson to refashion the fashion industry.
When it comes to love, Comfort believes there are no good or bad mothers.
What better way to share the happiness of Coke with a friend than to double it in a single can?
Can old phones serve a new purpose? Find out how we connected Singapore’s seniors back to the community.
An old folk tale retold in vivid detail, thanks to the immersive power of technology.
How we delivered happiness (and thanks) to an invisible workforce in our first-world city-state.
How do we help those still discovering their sexuality get the answers they need?
SMEs make up 99% of Singapore’s workforce. Watch the film that launched a movement to unite all small medium enterprises to grow stronger together.
With Singtel Readyroam, travelling anywhere is possible. Even to places far and unfamiliar.
In a country known for their obsession with social media, we encouraged people to ditch the keyboard in favour of a more passionate, unfiltered social network.
Singapore’s pioneering spirit endures beyond its past. Watch how it lives on in this heartwarming true story of dreams and aspirations.
We encouraged mothers to give foreign domestic workers their legal day off, by hitting an issue close to home.
What if every pledge you made could help reverse the effect of global warming, right before your eyes?
Twitter is where news breaks first, and we demonstrated that in three incredible real stories unfolding in real time.
To share the happiness of Coke with university students, we put a happy twist on a simple vending machine.
Parenting can be tough work. So we eased that burden by making young children earn for what they love most.
To promote a new mobile TV app, Singtel spoke to mobile users in a language they understand.
1 sculpture. 3 distinct shadows. Made possible with over 41,000 LEGO bricks. This is the power of imagination.
We brought a white Christmas to sunny Singapore, all with a little tech and holiday magic.
To prove to young mothers that Comfort makes softer clothing, we put the brand in babies’ hands.
Hollywood blockbusters are the staple diet of Singaporeans. How could we get them to choose French films instead?
Allianz wanted to increase its presence in the lesser-known world of amateur football, so we gave youth players just the opportunity to be the opposite.
Could a mobile network replace your eyes? To find out, we put it through a series of unique tests.